SPOTLIGHT: Mark MacDonald

Welcome to SPOTLIGHT! Each Tuesday I’ll be posting a quick interview with an awesome person you need to know. This week, my friend Mark MacDonald kindly gave his time to answer some questions.

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1. For those who don’t know, can you tell us a bit about who you are and what you do?

I’m a Church Brand Strategist, Bible Teacher, Creative Director and Author that’s privileged to work with Pastors, Church Communicators, and Church Business Administrators to help them reconnect their ministries to their community through a process that revitalizes their reputation so the community starts to pay attention to the communication thread they discover. Our communities are growing and a large majority of churches aren’t — I want to fix that! After they find their thread, I help them set up an effective brand, church communication strategy, and department. I’ve been doing effective communications for almost 32 years and just released a book (beknownbook.com) on it. Finally!

2. What inspires you from day to day?

Trying to stay relevant and keep up with all the changes around me. I’m also inspired with the simple truths from the Bible that I somehow missed along the way. I’m a creative, so basically, I find almost everything fascinating (have you seen the blossoms this year!) I’m also a people-watcher and love to figure out why people do what they do (and how to influence it through words, graphics, and strategy). All this drives me to passionately be aware of my world.

3. Is there significance in the way you go about your work?

I’m a process-driven, goal-oriented creative. Sometimes that creates tension but I work to schedule and work very hard when I’m supposed to be working. I’m at the gym most days at 6:30am and at my desk shortly after 8am — and I wish I could say I finish every day at a certain time but if there’s work to be done, I’m doing it to keep my clients happy. I love my work so it’s hard to stop!

4. Can you describe your process for us?

I’m an insatiable researcher. I’m continuously taking in tidbits of information so that I can find seemingly unconnected facts and try to creatively connect them. Nothing’s really new, I just want to challenge myself to see everything new. Looking at something old with a new set of eyes (and brain) can often create an unexpected outcome. I rely heavily on analyzing people and what they want or need — and I’m very purposeful to give them a little more in a creative unexpected way. A simple description of my process? Always improving.

5. How has that process changed over the years?

Probably not much — it’s working for me so I’ll stick with it. Life and people are ever changing so my process feels like it’s changing.

6. Where can people go to find more about you?

My website beknownforsomething.com, beknownbook.com, plus on most social networks as @markmac1023

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Buy Mark’s Book!

About Alan V. Nelson

Alan V. Nelson is a writer living in North Carolina. Through the use of fiction and non-fiction, his mission is to encourage hope and healing in others. When he isn't writing, reading, taking pictures, or on a long walk, he can be found enjoying good chai and conversation at a local coffee shop. Follow him on Facebook and Instagram @alanvnelson

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